Rolex Tower is a prominent high rise building along the Sheikh Zayed Road thoroughfare. Designed with a quiet urbanity in response to the street’s exuberance, the project set a standard for new high rise buildings in Dubai after its construction. The mixed-use high rise consists of one basement floor, a ground floor, sixty-two floors thereafter, and the roof, totaling 250 meters in height. The tower is divided into office and residential stories. Adjacent to the building and attached by a steel bridge (10 meters, height), is a car park consisting of 4 basement floors, nine above-ground floors, a roof and an upper roof.